Fitness Marketing Guru Reveals New Relationship Marketing Methods
 | Fitness Marketing Guru Reveals New Relationship Marketing Methods
Fitness Marketing "It takes cash to make money". It seems like plain common sense: Newton's third law as used on business. It's also utterly and also completely false...at least with regards to fitness marketing. Fitness Marketing At this very moment, a large number of personal trainers believe they need costly promotional tactics to stay competing, and are quickly draining their particular bank accounts as a result. The line of thinking is that plastering your business around every available surface and second of airtime will increase your presence and thus your client base, but in the end, this approach simply isn't powerful enough to justify - or recoup - the cost. A smart personal trainer will take advantage of many different low- to no-cost marketing strategies. Instead of pouring money into advertising and marketing sinkholes, make use of these inexpensive techniques to bring in clients. 1. Create a blog. You could always hire a specialist to build you a multimedia-heavy business site...for a few thousand dollars. Having said that, if you're reading this article, that probably means you can't afford that kind of expenditure. Ignore the high-priced homepage. You don't need one. With a blog, though, you can do everything you can with a fancier internet site - bring in new clients, connect to the ones you have, spread knowing of your business and more - and it's absolutely free to make one. The best of this? Making a successful blog will take only slightly more Internet knowledgeable than reading this article. So long as you post new content on a regular basis - including health tips, physical fitness info, and a dash associated with shameless self-promotion - you'll create a reference that's valuable to your audience and makes money to your business. 2. Offer "bring a new friend" training days. Want to supply potential clients a free trial of your services without losing time or money? Set up a monthly "bring a friend" session to your clients - and let them know to invite a buddy who wants any killer workout for free. Education two people simultaneously doesn't minimize into your schedule, and the odd pro bono session might be exactly what you need to turn that pal into a client. 3. Set up a referral web to health professionals. Whatever kind of physical fitness professional you may be, fitness just isn't all your clients need. You could try to broaden your emphasis beyond fitness, but you'd only render yourself less efficient as a fitness professional. Exactly what your clients need is professionals inside other fields - massage therapy therapists, chiropractors and so forth -- and you can forge an connections with them. Instead of trying to expand your services to encompass totally everything your clients may need, it is possible to construct a network of personal health experts in a wide variety of areas. You scratch their back, and they'll scratch yours: begin a system where you direct clients towards the services they need : nutritionists, masseuses, physical therapists and the like : and in turn, those services can refer their clients to you. The cross-referral network is even betterthan advertising: it lets you expand your client base through the success of other businesses. 4. Market on Craigslist. Why run your ad in high-fee newspapers and magazines when you can promote online for free? Devote some time to making an enticing, benefits-filled ad for your company, and showcase it on Craigslist for the world to view. You'll be reaching hundreds : if not thousands - involving Internet users, and you can post your advertisement as often as you want with out incurring any costs. All you have to do is give a few contact information - a phone number, an email address, a link to your site, where ever you look - and you'll have free advertising guaranteed to bring potential clients to you. 5. Dive into the seashore of social networking. If you haven't already dived into the marine of social media, you're probably shedding business to the thousands of health and fitness trainers who have. You can keep each clients and prospects mindful of the latest news and special offers: discounts, seminars and other various updates. Your clients will never skip a special event, and potential customers may have yet another way of finding your small business. Social utilities shouldn't be permitted to consume your life or your enterprise, but the more of them you utilize, the more potential clients you can attain. Used wisely, these networking tools can boost your company. |
